Gonzalo ViladomiuGet in touch
Currently at PUIG · Barcelona

Gonzalo Viladomiu.
Technology Manager at PUIG.
Consumer engagement, data and AI.

I lead Consumer Engagement Technology at PUIG, covering global data governance, analytics, AI, consent and the platforms that connect every brand to its consumer. Before PUIG, I delivered CRM and digital transformation programs at Deloitte across insurance, consumer goods and hospitality, and earlier ran network operations for large-scale international events including Mobile World Congress.

Building toward CIO across data, AI and consumer technology.

View experienceDownload CV
By the numbers
150+
Countries served at PUIG
8
Global luxury brands in scope
~10
Years across tech & consulting
7
People max led in delivery teams
Experience

Trajectory

Ten years across four organizations — from operating networks at Mobile World Congress, to delivering CRM and digital transformation at Deloitte, to leading consumer engagement technology at PUIG.

PUIG logo
Nov 2024 — Present
Consumer Engagement Technology Manager
Barcelona, Spain
LookerGCPSalesforceOneTrustGDPR/CCPAAMLData Mart

Global luxury beauty and fashion group present in 150+ countries. Lead data-driven consumer engagement, governance and digital transformation across brands.

Lead the definition and implementation from scratch of global Data Quality frameworks and processes, including automated monitoring systems in the data mart. Built alerting mechanisms and KPI reporting (completeness, consistency, accuracy, freshness).
Manage global consumer and corporate data governance across retail, marketing, sales and corporate functions, ensuring a Single Consumer View and overall data reliability.
Lead and manage an analytics team working with Looker, delivering dashboards and insights for multiple business teams.
Conduct and supervise AML (Advanced/Automated Machine Learning) analysis to support advanced use cases.
Manage strategic projects such as the Consent Management platform — coordinating external consultancies and providers, balancing GDPR/CCPA compliance with engagement.
Drive B2C Loyalty Program initiatives across brands, implementing IT solutions that enhance consumer relationships.
Define and roll out global Data Capture Guidelines, ensuring standardized, compliant and value-driven data collection across all touchpoints.
Lead Customer Care technology initiatives, aligning regulatory compliance with operational excellence worldwide.
Start leading the Clienteling platform rollout, supporting Beauty Advisors across wholesale and owned retail (B2C).
Own and coordinate the IT roadmap for data and integrations, ensuring prioritization and alignment with business strategy.
Deloitte logo
May 2022 — Nov 2024
IT Consultant
Barcelona, Spain
SalesforceSAP CXPMOAgileStakeholder Mgmt

Global consulting firm ($60bn+ revenue, 400,000+ employees). Led complex CRM and digital transformation programs across insurance, consumer goods and hospitality.

Led end-to-end CRM implementations (Salesforce, SAP), owning delivery, technical execution, client relationship and coordination of cross-functional teams.
Acted as PMO Lead in strategic, business-critical programs — establishing governance frameworks, ensuring stakeholder alignment and driving execution excellence.
Defined and executed strategic roadmaps in collaboration with C-level stakeholders, maximizing business value, adoption and long-term impact.
Managed and mentored multidisciplinary teams of 3–7 consultants and engineers.
Served as primary liaison between business and IT, translating business needs into technical solutions.
Developed and presented strategic deliverables and proposals for senior client leadership, contributing to business development.
Built and maintained strong client relationships across multiple engagements.
Unitronics logo
Jan 2018 — Apr 2022
Network Analyst
Barcelona, Spain
Network OperationsTeam LeadIncident MgmtSLACisco

Technology services company supporting large-scale international events, delivering critical network infrastructure and operations.

Led network operations and performance management for large-scale international events, ensuring high availability, stability and service quality.
Managed and coordinated teams of up to 7 network engineers in high-pressure, real-time environments.
Acted as main point of contact with clients, ensuring SLA alignment, rapid issue resolution and continuous communication.
Oversaw incident management and service request processes, minimizing impact on event operations.
Proactively monitored network performance, identifying risks and implementing preventive and corrective actions.
Proposed and implemented operational improvements and optimization initiatives, enhancing efficiency and service reliability.
Progressed from operational roles to leading network operations, managing teams and acting as a key client liaison.
Fira Barcelona logo
Feb 2016 — Dec 2017
Network Technician
Barcelona, Spain
NetworkMWCField Engineering

Leading trade fair institution hosting global events. Delivered large-scale connectivity and infrastructure services.

Supported deployment and operation of network infrastructures for Mobile World Congress, Smart City Expo and IoT Solutions World Congress.
Hands-on experience in network configuration, troubleshooting and real-time support in high-demand, fast-paced environments.
Education

Academic record

Engineering reoriented towards business and technology management — closing with a Master's in digital innovation.

2024 — 2025
Master's in Technology Management and Digital Innovation
La Salle — Universitat Ramon Llull
Digital transformation, strategic leadership and emerging technologies.
2016 — 2020
Bachelor's in ICT Management Engineering
La Salle — Universitat Ramon Llull
Technology and business combined to drive innovation and digital solutions.
Stack

Tools & competencies

A working stack built across platforms, cloud, data governance and delivery — the technologies and disciplines I've operated with at depth.

Platforms
  • Salesforce
  • SAP CX
  • OneTrust
  • Looker
Cloud & Data
  • Google Cloud Platform
  • AWS
  • Data Mart
  • AML / ML
  • SQL
Governance & Privacy
  • GDPR
  • CCPA
  • Data Quality
  • Single Consumer View
  • Consent
Delivery
  • Agile
  • PMO
  • Jira
  • Stakeholder Mgmt
Certifications

Salesforce stack, privacy, analytics and networking foundations.

Salesforce AdministratorSalesforce AssociateSalesforce AISalesforce Business AnalystSalesforce Sales RepresentativeOneTrust AdministratorOpenBootcamp Project ManagerGoogle Analytics for BusinessCisco CCNA 1
Contact

Get in touch

The most reliable channels are below. For new conversations, email is preferred.

Email
gonzaloviladomiu@gmail.com
LinkedIn
linkedin.com/in/gviladomiu
CV
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Location
Barcelona, Spain
Languages
Spanish (Native) · Catalan (Native) · English (C1)